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| Franchisees -
Newsletter
Issue 2 August 2002 Newsletter We are on the
Move Enviro Systems are moving to a new address and to more accessible offices. On Friday the 6th of September 2002 the office will be closed and will reopen at our new address on Monday the 9th of September 2002. The new address and phone numbers are 22a Beulah Road Phone 08 8132 8132 or 1300 136 800 Fax 08 8132 8199 Email admin@enviro.com.au Firewood delivery Commences Early Enviro Systems Franchisees commenced firewood deliveries two years ahead of project schedule. Franchisees who chose to purchase additional franchisee licences this year commenced firewood; delivery during the winter of 2002 with great success. This was a very steep learning curve for all of the staff and those franchisees involved. Although our timing was late, those franchisees that took an active role were very surprised at the positive response from all sections of the market.
Earlier this month, franchisees met at the South Australia bagging and distribution center at Smithfield in Adelaide’s northern districts. All enjoyed a barbeque and the chance to look over the product being delivered to customers and discuss many issues with both Enviro Systems staff and other franchisees. This proved to be a great. The weather was very cold and while it did not dampen spirits on the day I am sure it did not help. Those franchisees that attended took the opportunity to talk Mr. Don Grant, who supervises our Smithfield depot, and were able to gain first hand feedback about the market place in Adelaide. The Environment comes first As we spoke to more retail outlets it became clear that the environment is a major issue to most consumers and the opportunity Enviro Systems presents to reduce greenhouse gases while heating their home is far more important that we realized. Remember Enviro Systems grow a tree for every one we harvest ! As a result of this attitude and the supply problems experienced by other retailers, our first year in the market place was far more successful than anticipated. Clearly we had planned to use this time to test our distribution and delivery plans and this has been an invaluable learning experience, which will be put to good use in future years. Enviro Systems plays a major role in Firewood Conference in Adelaide
The Conservation Council of SA recently held a conference at South Australia’s Waite Institute designed to discuss and help identify the core problems with firewood use and canvass options to address biodiversity, health and consumer issues. Enviro Systems were pleased to attend and offer our company’s support to the objectives outlined in the South Australian Action Plan for Firewood. Many significant outcomes were reached including supporting the licensing of firewood merchants to:
Most importantly consumers will be encouraged to use firewood which is purpose grown from sustainably managed forests – plantation firewood. It is agreed that farm forestry plantations potentially offer a sustainable future for firewood supplies and have additional environmental benefits in terms of water quality and soil protection Enviro Systems believe that these changes will have an enormous impact on firewood availability nationally and will considerably increase demand for our product. Enviro Systems Renewable Resources remains committed to the sustainable production of plantation timber for firewood. A copy of the conference outcomes will be available on the Enviro Systems website shortly. $$$ Returns higher than Projected Franchisees that delivered their own wood this year received around $7.70 per bag or $423.50 per tonne compared to estimates of $400.00 per tonne retail. This is very encouraging in light of the fact that the estimates were projected for the winter of 2004. How to increase your $$$$ Return Those franchisees who do not wish to deliver wood themselves can employ others to do the work for them through agents but it is essential to help build a client base to deliver to. “Any person you know who uses
firewood To help you supply these friends and acquaintances Enviro Systems can assist in arranging for delivery of the firewood. All that is required is for you to approach these people and get them involved as your customers. This simple act will increase your income and satisfy your friend’s needs for firewood through your business, for at least the next ten years.
Did you know? Enviro Systems Renewable Resources are involved in the sponsorship of various community groups, sporting clubs and environmental groups. Enviro Systems proudly sponsor the following Greening Australia’s ‘In Schools’ program Designed to educate kids in schools about our environment, this is Enviro Systems second year sponsoring this program. Adelaide Hills Hawks Soccer Club Enviro Systems proudly sponsoring the ‘Parents Choice Award’ for this Under 15’s team who came 3rd in their competition recently. Heyson Arts Festival Craft Award Each year Enviro Systems present an award at this event, which highlights some magnificent contributors from the Art world. Trees for Life Enviro Systems are an avid supporter of this great national program, which encourages everybody to plant trees. Pheonix Society Enviro Systems also acknowledge the assistance of the Pheonix Society who have designed and supplied our palletizing needs this year. Enviro Systems are also members of the Home Heating Association. A link to their website can be found in the Useful Links section Letter of the Month Mr John F Chambers Managing Directors Enviro Systems Renewable Resources Ltd 247 Glen Osmond Road Frewville 5063 Dear John Enclosed are the 6 pictures I have of the Enviro Systems’ plantation property ‘Warolim’, that I took on my visit there during the Adelaide Cup long weekend in May 2002. I was impressed by the neatness of the site and the general health of the blue gums in the plantation. Please accept these pictures as a gift. I was also pleased to meet you at the company barbeque on Sunday 11th August 2002, to meet other franchisees, and to hear you speak. Thank you for the invitation to attend and I hope the coming years will be successful to all after a difficult start. Yours sincerely, CHRISTOPHER STEELE We look forward to hearing feedback from franchisee and also from your customers. Each newsletter we will try and publish a letter received in our letters of month section. You can send your letters to our new address see page one or use the feedback form on the website. Enviro Deliver into Retail outlets This winter it was planned to move only into the retail market through Franchisees Home Delivery but it very quickly became obvious that the current market was poorly supplied and the retail outlets that sold firewood were very frustrated by poor quality supply and service. Particularly with regard to insuring delivery of adequate stock in a timely manner. As we identified more and more retail outlets frustrated with their current service it was simply a matter of approaching them and offering to help. Enviro Systems now have over 50 retail outlets in the Adelaide metropolitan area, with many more already taking the opportunity to meet with us and plan their firewood needs for next winter. Retails outlets where Enviro Systems Firewood is available will soon be listed on the website New Franchisees join through web Since January this year many Franchisees have joined our new Franchise License arrangement and commenced their Home Delivery service in and around Adelaide. Our Enviro Systems website has proven successful in spreading the word about buying Enviro Systems firewood and becoming a Franchisee. With over 100 home delivery customers already, Franchisees can also direct their customers to our website to learn more about the product they are buying and how they are helping the environment. Franchisees will also find lots of helpful information about running their Franchise business including help in registering for an ABN number, ideas on how to advertise your business, and record keeping and stock management hints.
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