 |
 |
 |
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
||
 |
 |
|
Franchisees - Marketing - Product
Display (Retail)
In order to take full advantage of Enviro Systems' corporate marketing efforts, it is essential to ensure that displays are consistent with the corporate image. Sloppy, poorly stocked and badly labelled packaging as well as inconsistent display units in retail outlets weaken this hard-won corporate image. The essential elements for an effective and consistent retail display include: 1) Labelling. The Enviro Systems label must be located on every package and displayed in full view. 2) Stocking. If a display unit is located in a well-trafficked establishment, check back after peak times (weekends, holidays, cold weather periods etc.) to make sure stock levels are at their optimum. It will take a while to determine how often you should schedule call-backs on your products, so initially it is better to check back too frequently, then not enough. Track usage weekly - and keep an eye out for trends. Ask the store owner what his or her busy periods are and note how this affects consumption of Enviro Systems wood. Make sure you are available to respond quickly should a peak in demand diminish your supply. 3) Standardised display units. Enviro System has a standard retail display unit that must be utilised for all product displays in retail outlets. Available soon
|
