The statistics on small businesses are frightening. According to US government statistics, more than 96% of businesses started today will fail before their tenth birthday.

You have already improved those odds for yourself by purchasing a franchise supported by experienced business people. How you run your business will determine whether you beat those odds.

The list of web sites we have researched and provided for you is a good place to start when seeking advice on how to run a business.

Here are some others:

BUILD A BUSINESS LIBRARY.  
Even if you're not an avid reader, you can ask your local bookstore if there are audio tape versions of these business books:

	The E-myth Revisited by Michael Gerber walks readers through the life cycle of a typical small business -- highlighting THE secret to building a successful business: working ON your business rather than IN it.		How to Organise and Operate a Small Business in Australia by J.W. English is a nuts and bolts resource on just about every aspect of running a small business.
	"The main reason people struggle financially is because they have spent years in school - but learned nothing about money.  The result is that people learn to work for money...but never learn to have money work for them."   from Rich Dad, Poor Dad by Robert Kiyosaki.		Tony Compton is an Australian CPA with more than 25 years experience in working with small business clients.  His book, Preparing a Business Plan  focuses on the business plan as an ongoing management tool that should be referred to frequently when running a business.

STAY INFORMED ON LOCAL NEWS
The simple act of reading your local newspaper can help you build your business. It is loaded with leads in the most unlikely sections.

For instance:

Advertisements. The grand opening of a new petrol station, hardware store or a restaurant that features "fireside dining" present opportunities for new outlets for your product.  

Weather. A long-term weather forecast predicting cold weather signals the perfect time to distribute flyers and leaflets. 

Real Estate. A new housing development going up could provide the opportunity for you to find out if the builder plans on putting fireplaces into the homes - and the chance for you to promote your business by offering free firewood for their model homes in exchange for you being able to display your promotional materials.

Events. Is there a local home show coming up in your area?  Why not find out who is planning on having a booth - chances are, at least one fireplace manufacturer or woodstove retailer will be.  Offer wood in exchange for being able to hand out your promotional materials. Or turn the tables - ask a local woodstove retailer if you could use one of their stoves for your own display!

KEEP UP TO DATE ON BUSINESS and FINANCIAL TRENDS
Finding business magazines that relate to running a small business in Australia can be difficult - here are two that are definitely worth their cover prices. 

My Business is a magazine designed for small to medium Australian business owners.  Financial expert David Koch is the managing editor and will also be producing a half-hour business program for Australian businesses on Sky News Channel. The magazine is available through newsagents or by subscription.

Money Magazine has loads of information for personal finance - but also offers excellent advice on investing, finding loans for everything from businesses to homes to cars, recommendations on financial tools and more.  Available through newsagents or by subscription.

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